Welcome to Urban Dreams® Bedding, your source for luxurious and affordable bedding that will transform your bedroom into an urban oasis. Our company was founded in 2022 by a team of designers and retailers who share a passion for stylish, high-quality linens.
Our Story
The idea for Urban Dreams first emerged when our founders struggled to find bedding that matched their desired modern, urban aesthetic. Most offerings at traditional retailers were either tooexpensive, low-quality, or outdated in style. We saw an opportunity to create a brand focused solely on urban contemporary bedding essentials, without the outrageous price tags.
Our goal was simple – offer chic, comfortable bedding and home textiles that embodied the essence of urban living, while remaining affordable and accessible to all. With this mission in mind, our team set out to make Urban Dreams a reality.
We launched with a small collection of duvet covers and sheet sets featuring bold prints, graphic patterns, and rich solid colors inspired by sleek cityscapes. The response from customers was immediate – urban dwellers craving bedding as stylish as their homes realized they could finally achieve their ideal bedroom aesthetic without spending a fortune.
Bolstered by this enthusiastic reception, we expanded our product line to include decorative pillows, quilts, shams, and coverlets. Our designers drew inspiration from contemporary architecture, street scenes, abstract art and more to create unique collections that captured the pulse of urban style. We also forged partnerships with talented artists and designers to develop limited-edition bedding collections showcasing their work.
As our customer base grew, so did our mission. Not only did we want to offer innovative bedding, but we aimed to positively impact lives and make a difference. This led us to focus on ethical and sustainable manufacturing and business practices. We established partnerships with factories that shared our values around fair labor practices, minimized environmental impact, and quality production standards.
Today, Urban Dreams remains dedicated to bringing you boutique-worthy bedding without the boutique prices. Driven by our passion for urban style and responsible business, we design pieces that help you curate a bedroom oasis reflecting your personal aesthetic. Read on to learn more about our team, our process, and what you can expect as a valued Urban Dreams customer.
Our Values
These core values shape every decision we make as a company:
- Accessible Style – Fashionable, contemporary bedding should be available to all, not just an elite few. We make chic urban design attainable through fair pricing.
- Responsible Production – Our products are produced in facilities adhering to ethical manufacturing standards that ensure worker safety and wellbeing.
- Environmental Stewardship – We actively minimize our ecological footprint through sustainable materials, efficient production, and other green initiatives.
- Innovation – By continuously developing fresh, on-trend collections, we help our customers stay at the forefront of urban style.
- Community – Engaging with and giving back to our community of urban dwellers is integral to our mission.
Our Design Process
The Urban Dreams design process begins with in-depth market research. Our team is constantly analyzing interior design trends, clothing and textile fashions, architecture, visual arts, and modern urban culture to pinpoint styles, patterns, and color palettes that will resonate with our customers’ aesthetics.
Next, our designers translate these inspirations into contemporary bedding collections. Every new concept begins with mood boards, color studies, and hand-drawn sketches. Once the initial concepts are approved, we create digital prototypes that capture the look and feel of the proposed collection.
Every collection is designed in-house and exclusively for Urban Dreams. Our designers have full creative control over the style, materials, and production details. From there, samples are ordered from our manufacturing partners so we can see the bedding come to life and make any final tweaks before approving them for production.
Throughout the design process, we focus on maintaining our signature urban contemporary aesthetic while offering fresh style perspectives each season. Our goal is to continuously infuse our line with the latest trends and innovations so our customers can effortlessly elevate their bedrooms.
Our Products
The Urban Dreams collection encompasses a wide range of urban bedding essentials to completely transform your sleep space. We currently offer:
Bedding Collections
Our core product line is bedding collections that include a complete outfit of stylish linens for your bed. Each set comes with:
- A duvet cover crafted from soft, durable fabrics like cotton, linen, or polyester blends
- Matching shams in standard and euro sizes
- Fully elasticized fitted sheets for a flawless fit
- Flat sheets for layering
From muted solids to bold global prints, every collection provides a cohesive urban look. Both full/queen and king/California king sizes are available.
Decorative Pillows
Make a serious style statement with our accent pillows in medium and large sizes. Quilted, printed, textured and more – our pillows add an instant injection of downtown flair.
Coverlets & Quilts
For lightweight warmth and an extra layer of urban cool, check out our selection of coverlets and quilts. From chunky knits to faux fur, there’s a stylish topper for every season.
Bed Skirts & Shams
Complete your bedroom oasis with bed skirts tailored to perfectly flank your mattress. Our shams come in standard and king sizes to complement every ensemble.
Duvet Inserts & Blankets
All our linens pair perfectly with our duvet inserts and blankets for the ideal balance of coziness and breathability. Available in lightweight to ultra-warm fills.
Our Commitment to Quality
At Urban Dreams, we are meticulous about quality control and using only the finest materials. Our bedding is designed to last through constant laundering and everyday use.
All our cotton linens are 100% extra-long staple cotton with a minimum 300 thread count. They’re finished in chic sateen or matte percale weaves that feel luxuriously soft while remaining durable.
We use high-density polyester microfiber in blends and stand-alone fabrics when appropriate. All our materials meet OEKO-TEX environmental and safety standards and are free of harmful chemicals.
Our state-of-the-art manufacturing facilities are equipped with the latest machines, tested for quality assurance, and staffed by skilled artisans. All bedding undergoes multi-point inspections and wash testing before leaving the factory.
Should any issues arise down the road, we stand behind our products with a satisfaction guarantee. Our customer service team is available to quickly remedy any concerns.
Our Sustainability Efforts
Urban life connects us to the environment around us. That’s why caring for our planet is central to the Urban Dreams mission.
Our sustainability programs focus on:
- Materials – We use recyclable packaging, eco-friendly dyes, and reusable canvas totes to reduce waste. A growing selection of our bedding features organic cotton, hemp, bamboo and other sustainably produced textiles.
- Manufacturing – Our partner factories recycle water, conserve energy, and closely monitor emissions. We’re also transitioning to renewable energy sources across our supply chain.
- Operations – Our warehouses optimize lighting, heating and shipping materials to minimize environmental impact. We offset the carbon emissions from shipping and regularly audit our practices.
- Giving Back – 1% of all our profits go to environmental nonprofits and urban greening projects in the communities we serve.
Though we still have work to do, we aim to set an example for responsible business practices in the home textile industry. If you have suggestions on how we can improve, we welcome your feedback!
Our Story
Urban Dreams emerged from our founders’ struggles to find stylish, affordable bedding that embodied their love for modern urban style. Launched in 2022, we created a brand focused solely on designing boutique-worthy linens without outrageous price tags.
We expanded from duvet covers and sheets into a full line of bedding accessories. Our talented in-house designers draw inspiration from urban life to develop our signature contemporary collections. At our core, we believe chic bedding should be accessible to all through fair pricing.
Even as we’ve grown, our commitment to ethical production and environmental sustainability has remained unchanged. We actively minimize our ecological footprint while ensuring the artisans crafting our products worldwide are treated fairly.
Today, the Urban Dreams team continues striving to bring you fresh, quality bedding to elevate your urban abode. We’re so grateful to our community for embracing our mission, and hope to make stylish sleepspaces more attainable for years to come!
